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Guaraná Antartica decided to support the women’s soccer team. In fact, the company became aware that all men’s football games had a faithful representation of each player: Messi, Neymar, etc. In women’s football, however, the players were represented by generic figures. Thus, the “put them in the game” movement was created. We developed all the players’ avatars, in addition to the institutional video and several video cases explaining the campaign. Great goal.
